Distinct wanted to take their content to the iPad. I proposed an elegant circular menu system inspired by timeless watch pieces. Each issue would show four distinct artists from a specific region each curated for the audience.

Curated music for each issue played on the landing screen. The player was indicated by the outer gold circle that tracked the duration of the track. 


 

A bottom drawer was always accessible to access Distinct's social media avenues or to get a quick overview of the issue as well as a direct jump to their desired artist story.

 

Above is quick wire flow of choosing an artist from the landing screen to their content pages, where viewers could buy artist's goods, read articles and view exclusive video content.